16E, 60th Street, New York, NY, USA
1,000 SF Retail Interior Design
Inspired by Sol Lewitt’s “Isometric Projection #13”, the design of the Plukka+Artoriz pop-up store inscribes a new spatial geometry into the existing space using a series of two and three dimensional lines. On one hand, the lines are the structure that supports the jewelry display cases; on the other, they are inscribed onto the floor, walls and ceiling of the existing space, creating a dense and vibrant field through which one walks through. The pieces of Plukka and Artoriz jewelry are displayed on the two sides of the store, with the circulation space in between. The path of travel runs diagonal and asymmetrical to the space, creating a dynamic experience with the displays and the space itself. This movement, together with the lines, remap the geometry of the space.